Product, meet market
How do you prioritize investments to scale? You start with product-market fit (PMF) and grow from there. Here are a few nuggets from the latest Gartner® report
Pipeline power
Pipeline equals bottom line. Without a consistent flow of qualified prospects, growth will never be fast enough to scale revenue.
Slow down staffing
Pause the job ads. CEOs often overinvest in staff – particularly sales – before they’ve nailed the business model and PMF.
Systems first
If you want growth, start with systems – then add staffing. It’s the systems and processes that allow your team to execute.
Gartner Report: Tech CEO Blueprint for Scaling Revenue Growth Exponentially. Mark Wesker, 7 May 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.